1. Don't try and email your list of 300 clients and prospects manually. This can be very time consuming and tedious. I still see real estate professionals thinking they can handle this on their own. If this sounds like you, you are wasting precious time.
2. Do subscribe to a drip marketing campaign system. This will automate the process for you. Begin arranging your client and prospect lists into some predefined campaigns. I've seen this range from a first time home buyer campaign that will run for six months, and send up to 2 or 3 emails a month to each contact in that campaign. I've seen systems with predefined client email campaigns with targeted emails on touch points for the audience who already bought a home from you.
3. Split your email list into specific neighborhood or demographic segments. Customize your email content to match this target audience. For example, if there is a hot condo market or neighborhood in your area, send relevant emails to this group. Demonstrate that you're knowledgeable in your market.
4. Track the results. It is very important to understand your email statistics. When you have 110 prospects in one campaign and only 2% of that 110 are opening the email - it's time to reevaluate. Be sure to check if you have valid email addresses and you are sending relevant content to that target group.
