The 10 Ingredients of an Effective Sales Message
1. A compelling headline
2. Attention-catching sub-headlines
3. Bulleting list of features and benefits
4. A few intriguing questions to engage the prospect
5. An incentive for responding promptly
6. An assurance or guarantee of satisfaction
7. A testimonial or endorcement
8. Some background on your experience & ties to the community
9. A call to action (urge them to call, visit your website, stop by your office, email an inquiry, etc.)
10. A P.S. used as a place to put a reminder, a special offer, or added incentive
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