Monday, May 07, 2007

Are You Wasting the Leads That You Get?

How long does it take you to follow-up with your website leads? If you wait longer than 24 hours, you could be throwing them away. Here are some recent stats that should give you pause:

- 73% of consumers who use the Internet to search for homes expect a call from an agent within four hours, according to the California Association of Realtors

- Of those, 23% expect a call within a half-hour

- Another 21% expect a call immediately

Internet buyers want and expect a responsive agent to call them as soon as they show interest in a property.

- In fact, the expectation for immediate response is so strong that the vast majority of Internet buyers work with the very first agent who calls them, our research has found. If you don't give them the fast response they expect, then they will give their business to whichever agent calls them first.


source: RISmedia

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