SRES (senior real estate specialist); ABR (accredited buyer representative); commercial properties; new construction; land development; luxury homes; vacation homes and condo/co-op markets....
All of these are common niches that an agent may decide to specialize in. I've written in the past about how to Use Niche Marketing to Increase Your ROI, but here are a few more things that you should do if you are going to focus on a niche market...
1. Acquire all possible accreditations relative to the niche
2. Become a member of, and active in, any groups, societies or organizations, both locally and nationally (internationally,) who cater to the specialty
3. Create professional-looking marketing pieces and an have an Internet presence that articulates your qualifications in the niche of choice
4. Know the folks in your marketplace who are involved in your niche. For example, if your specialty is SRES, you want to introduce yourself to senior centers, assisted living facilities, and attorneys that specialize in estate planning, as well as participate in senior activities, offer relative seminars, etc. Cultivate ongoing relationships in all areas.
5. Network with other real estate professionals within neighboring communities (not necessarily those served by you) who also pursue your niche. There is nothing more powerful than a committed mastermind group to move all members forward.
Based on an article from Broker Agent News
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